{"id":46112,"date":"2020-11-19T11:14:47","modified":"2024-04-17T16:33:01","slug":"iot-ist-keine-frage-der-technik","status":"publish","type":"post","link":"https:\/\/www.tele-online.com\/es\/news\/iot-ist-keine-frage-der-technik\/","title":{"rendered":"Erfolgreiches IoT ist (k)eine Frage der Technik"},"content":{"rendered":" \n

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\n <\/svg> Textblock Button <\/span>\n <\/h2>\n\n <\/div>\n ","protected":false},"excerpt":{"rendered":"","protected":false},"author":48,"featured_media":46115,"sticky":false,"template":"","format":"standard","categories":[6,9,1891],"tags":[7278,7277,1040],"acf":{"news_title":"Erfolgreiches IoT ist (k)eine Frage der Technik","news_image":{"ID":66485,"id":66485,"title":"IoT-1","filename":"IoT-1.jpg","filesize":32518,"url":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-1.jpg","link":"https:\/\/www.tele-online.com\/es\/iot-1\/","alt":"","author":"48","description":"","caption":"","name":"iot-1","status":"inherit","uploaded_to":0,"date":"2020-11-19 10:00:13","modified":"2020-11-19 10:00:13","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.tele-online.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-1-220x220.jpg","thumbnail-width":220,"thumbnail-height":220,"medium":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-1-544x360.jpg","medium-width":544,"medium-height":360,"medium_large":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-1-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-1-780x520.jpg","large-width":780,"large-height":520,"1536x1536":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-1-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-1.jpg","2048x2048-width":1920,"2048x2048-height":1280,"hd":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-1.jpg","hd-width":1920,"hd-height":1280,"galerie":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-1-320x213.jpg","galerie-width":320,"galerie-height":213,"stellen":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-1-400x400.jpg","stellen-width":400,"stellen-height":400}},"news_teaser":"Warum es nicht reicht, internetf\u00e4hig zu sein, um mit IoT erfolgreich zu sein und welche neuen Gesch\u00e4ftsmodelle daraus entstehen k\u00f6nnen. IoT-L\u00f6sungen in der \u00dcberwachungstechnologie \u2013 vom physischen Produkt zum Datenservice. Besuchen Sie TELE Haase vom 24.-26.11.2020 auf der SPS Connect.","news_standardlayout_hinzufugen":"ja","news_mitarbeiter":45954,"news_mitarbeiter_headline":"","news_mitarbeiter_text":"","webblocks":[{"acf_fc_layout":"textblock","acf_fc_id":"acf-block-69a2493947374","acf_fc_style":"","flexible":false,"text":"

Was ist IoT? Alle reden \u00fcber das Internet of Things, aber selten meinen Zwei dabei das Gleiche. Es reicht n\u00e4mlich nicht, einfach ein physisches Produkt mit dem Internet zu verkn\u00fcpfen, um mit IoT erfolgreich zu sein. Vielmehr m\u00fcssen wir aus dem rein technischen Produktentwicklungsdenken ausbrechen und kreativen Freiraum schaffen, aus dem ganz neue Gesch\u00e4ftsmodelle entstehen k\u00f6nnen.<\/strong><\/p>\n

Aber was bedeutet IoT \u00fcberhaupt? Im Internet of Things kommunizieren physische Systeme mit dem Internet und tauschen Daten mit der Cloud aus. Die Daten werden transformiert und f\u00fcr einen bestimmten Kund:innennutzen aufbereitet. Im Idealfall entstehen daraus verkn\u00fcpfte, digitale Services, die f\u00fcr den:die Kund:in einen gro\u00dfen Mehrwert bieten k\u00f6nnen. Daf\u00fcr muss man aber erst mal wissen, was der:die Kund:in wirklich braucht.<\/p>\n","id":"","linie_oben_einblenden":false,"linie_unten_einblenden":false,"container":"normal","hintergrund":"weis","box":false,"abstand_oben":"","abstand_unten":""},{"acf_fc_layout":"bildtextundlink","acf_fc_id":"acf-block-69a2493947c9a","acf_fc_style":"","flexible":false,"layout":"links","headline":"Den:Die Kund:in fragen","link":"","text":"

Der Schl\u00fcssel zur IoT ist also die Kund:innensicht. Denn nur der:die Kund:in kennt sein:ihr dringendstes Problem und wei\u00df, was f\u00fcr ihn:sie einen echten Mehrwert definiert. Wenn man den:die Kund:in schon bei der Ideenfindung einbezieht, k\u00f6nnen durch IoT ganz neue L\u00f6sungen entstehen, die bisher so nicht existiert haben. Der Business Case ist dann meist nicht mehr von einer bestimmten Hardware abh\u00e4ngig, die beispielsweise Messwerte aufnimmt, sondern vielmehr von den Funktionen, die diesem Produkt durch digitale Services hinzugef\u00fcgt werden k\u00f6nnen.<\/p>\n","show_map":false,"bild":{"ID":61553,"id":61553,"title":"Tele-Tea-Time-66","filename":"tele-tea-time-66.jpg","filesize":376020,"url":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2017\/03\/tele-tea-time-66.jpg","link":"https:\/\/www.tele-online.com\/es\/tele-tea-time-66-2\/","alt":"","author":"44","description":"","caption":"","name":"tele-tea-time-66-2","status":"inherit","uploaded_to":0,"date":"2017-03-13 14:50:13","modified":"2017-03-13 14:50:13","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.tele-online.com\/wp-includes\/images\/media\/default.png","width":1300,"height":867,"sizes":{"thumbnail":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2017\/03\/tele-tea-time-66-220x220.jpg","thumbnail-width":220,"thumbnail-height":220,"medium":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2017\/03\/tele-tea-time-66-544x360.jpg","medium-width":544,"medium-height":360,"medium_large":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2017\/03\/tele-tea-time-66-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2017\/03\/tele-tea-time-66-780x520.jpg","large-width":780,"large-height":520,"1536x1536":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2017\/03\/tele-tea-time-66.jpg","1536x1536-width":1300,"1536x1536-height":867,"2048x2048":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2017\/03\/tele-tea-time-66.jpg","2048x2048-width":1300,"2048x2048-height":867,"hd":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2017\/03\/tele-tea-time-66.jpg","hd-width":1300,"hd-height":867,"galerie":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2017\/03\/tele-tea-time-66.jpg","galerie-width":320,"galerie-height":213,"stellen":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2017\/03\/tele-tea-time-66.jpg","stellen-width":400,"stellen-height":267}},"map":false,"name":"","adresse":"","hintergrund":"weis","no_image_margin":false,"abstand_oben":"","abstand_unten":"90px"},{"acf_fc_layout":"bildtextundlink","acf_fc_id":"acf-block-69a2493948c03","acf_fc_style":"","flexible":false,"layout":"links","headline":"Vom Relais zum digitalen Dienst","link":"","text":"

TELE entwickelt seit jeher zuverl\u00e4ssige Produkte f\u00fcr die Erfassung von elektrischen Gr\u00f6\u00dfen. Auf dem Weg zum IoT werden diese Produkte um einen Mikroprozessor erweitert, der die gemessenen Daten vor Ort verarbeitet, sofort Aktionen ausl\u00f6st und mit dem Internet verbunden werden kann. Dar\u00fcber hinaus wird es k\u00fcnftig m\u00f6glich sein, auch viele andere relevante Gr\u00f6\u00dfen, wie Position, Temperatur oder Bewegung zu erfassen. Das ebnet den Weg f\u00fcr eine nahezu unbegrenzte Auswertung und Verarbeitung von Daten, sowie die Anbindung an andere Web-Dienste. Und hier wird es spannend, denn auf diese Weise k\u00f6nnen eine Vielzahl von digitalen Diensten f\u00fcr den jeweiligen Anwendungsfall bereitgestellt werden.<\/p>\n","show_map":false,"bild":{"ID":66525,"id":66525,"title":"iot-vestehen1a","filename":"iot-vestehen1a.png","filesize":40202,"url":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/iot-vestehen1a.png","link":"https:\/\/www.tele-online.com\/es\/iot-vestehen1a\/","alt":"","author":"48","description":"iot-vestehen1a","caption":"","name":"iot-vestehen1a","status":"inherit","uploaded_to":0,"date":"2020-11-19 10:55:22","modified":"2020-11-19 10:55:22","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.tele-online.com\/wp-includes\/images\/media\/default.png","width":1300,"height":888,"sizes":{"thumbnail":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/iot-vestehen1a-220x220.png","thumbnail-width":220,"thumbnail-height":220,"medium":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/iot-vestehen1a-544x360.png","medium-width":544,"medium-height":360,"medium_large":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/iot-vestehen1a-768x525.png","medium_large-width":768,"medium_large-height":525,"large":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/iot-vestehen1a-780x520.png","large-width":780,"large-height":520,"1536x1536":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/iot-vestehen1a.png","1536x1536-width":1300,"1536x1536-height":888,"2048x2048":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/iot-vestehen1a.png","2048x2048-width":1300,"2048x2048-height":888,"hd":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/iot-vestehen1a.png","hd-width":1300,"hd-height":888,"galerie":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/iot-vestehen1a-320x219.png","galerie-width":320,"galerie-height":219,"stellen":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/iot-vestehen1a-400x400.png","stellen-width":400,"stellen-height":400}},"map":false,"name":"","adresse":"","hintergrund":"weis","no_image_margin":false,"abstand_oben":"","abstand_unten":""},{"acf_fc_layout":"bildtextundlink","acf_fc_id":"acf-block-69a24939490d1","acf_fc_style":"","flexible":false,"layout":"rechts","headline":"Ein Beispiel aus der Praxis","link":{"title":"","url":"Prozesse neu denken","target":""},"text":"

Ein Elektromotor treibt eine L\u00fcftungsanlage in einem B\u00fcrogeb\u00e4ude an. Das IoT-Ger\u00e4t misst die Leistungsaufnahme direkt am Motor und vergleicht sie\u00a0 mit einem definierten Schwellenwert. Wird der Schwellenwert \u00fcberschritten, l\u00f6st das lokal Alarm aus und schaltet den Motor ab. Zus\u00e4tzlich wird diese Information auch in die Cloud \u00fcbertragen und triggert einen Alarm (via Mail, SMS) an den:die Betreiber:in oder Servicetechniker:in, mit Informationen \u00fcber den Fehler am Motor. So weit, so gut. Denn diese Funktion ist nicht kriegsentscheidend. Der gro\u00dfe Kund:innenvorteil entsteht dann, wenn eine Motor\u00fcberlastung mit kostenintensivem Stilltand schon im Vorfeld vermieden werden kann. Daf\u00fcr misst und analysiert das IoT-Ger\u00e4t die Werte im Fehlerfall und \u00fcbermittelt sie kontinuierlich. Sammelt man die Daten und wertet sie aus, lassen sich mittelfristig Anwendungsprofile erstellen. Durch eine Analyse dieser Profile ist es einfach, ein g\u00fcnstiges Intervall f\u00fcr fristgerechte Wartung zu erstellen und somit teure Stillst\u00e4nde zu vermeiden.<\/p>\n","show_map":false,"bild":{"ID":66514,"id":66514,"title":"IoT-Businessmodel1a","filename":"IoT-Businessmodel1a-scaled.jpg","filesize":201830,"url":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel1a-scaled.jpg","link":"https:\/\/www.tele-online.com\/es\/iot-businessmodel1a\/","alt":"","author":"48","description":"IoT-Businessmodel1a","caption":"","name":"iot-businessmodel1a","status":"inherit","uploaded_to":0,"date":"2020-11-19 10:41:10","modified":"2020-11-19 10:41:10","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.tele-online.com\/wp-includes\/images\/media\/default.png","width":2048,"height":1365,"sizes":{"thumbnail":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel1a-220x220.jpg","thumbnail-width":220,"thumbnail-height":220,"medium":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel1a-544x360.jpg","medium-width":544,"medium-height":360,"medium_large":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel1a-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel1a-780x520.jpg","large-width":780,"large-height":520,"1536x1536":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel1a-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel1a-2048x1365.jpg","2048x2048-width":2048,"2048x2048-height":1365,"hd":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel1a-1920x1280.jpg","hd-width":1920,"hd-height":1280,"galerie":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel1a-320x213.jpg","galerie-width":320,"galerie-height":213,"stellen":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel1a-400x400.jpg","stellen-width":400,"stellen-height":400}},"map":false,"name":"","adresse":"","hintergrund":"weis","no_image_margin":false,"abstand_oben":"","abstand_unten":""},{"acf_fc_layout":"bildtextundlink","acf_fc_id":"acf-block-69a2493949610","acf_fc_style":"","flexible":false,"layout":"rechts","headline":"Prozesse neu denken","link":"","text":"

IoT r\u00fcckt also physische Produkte in den Hintergrund und fokussiert konsequent auf das was der:die Kund:in am dringendsten braucht. Im Idealfall kauft der:die Kund:in nur noch ein digitales Service, unabh\u00e4ngig vom Produkt, zum Beispiel ein Dashboard, ein automatisches Protokoll oder die Daten in einer f\u00fcr ihn:sie passenden Form, um sie in sein System einzuspeisen.<\/p>\n

Dieser neue Zugang stellt auch die Anbieter:innen von IoT-L\u00f6sungen vor einige Herausforderungen.<\/p>\n

Zuerst einmal ist es notwendig, althergebrachte Denkmuster und Prozesse \u00fcber den Haufen zu werfen und sich ganz auf das Kund:innenbed\u00fcrfnis zu konzentrieren. Weg vom \u201eWas ist technisch m\u00f6glich?\u201c zum \u201eWas ist das dringendste Bed\u00fcrfnis meines:r Kund:in?\u201c. Dazu z\u00e4hlt beispielsweise auch die intensive Besch\u00e4ftigung mit dem Thema Usability und Datenschutz.
Neben neuen Produktanforderungen wird sich durch IoT auch der Vertrieb wandeln. Er verkauft dem:r Kund:in nicht mehr ein bestimmtes Ger\u00e4t, das eine Funktion liefert, sondern eine Dienstleistung, die je nach Anforderung, verschiedene Probleme l\u00f6st. Im Vertrieb erfordert das nicht nur tiefgehendes Branchen-Know-how sondern auch system\u00fcbergreifendes „Out-of-the-Box“ Denken.<\/p>\n","show_map":false,"bild":{"ID":66494,"id":66494,"title":"IoT-Businessmodel","filename":"IoT-Businessmodel.jpg","filesize":192907,"url":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel.jpg","link":"https:\/\/www.tele-online.com\/es\/iot-businessmodel\/","alt":"","author":"48","description":"","caption":"","name":"iot-businessmodel","status":"inherit","uploaded_to":0,"date":"2020-11-19 10:00:19","modified":"2020-11-19 10:00:19","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.tele-online.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1469,"sizes":{"thumbnail":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel-220x220.jpg","thumbnail-width":220,"thumbnail-height":220,"medium":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel-544x360.jpg","medium-width":544,"medium-height":360,"medium_large":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel-768x588.jpg","medium_large-width":768,"medium_large-height":588,"large":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel-780x520.jpg","large-width":780,"large-height":520,"1536x1536":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel-1536x1175.jpg","1536x1536-width":1536,"1536x1536-height":1175,"2048x2048":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel.jpg","2048x2048-width":1920,"2048x2048-height":1469,"hd":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel.jpg","hd-width":1920,"hd-height":1469,"galerie":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel-320x245.jpg","galerie-width":320,"galerie-height":245,"stellen":"https:\/\/www.tele-online.com\/wp-content\/uploads\/2020\/11\/IoT-Businessmodel-400x400.jpg","stellen-width":400,"stellen-height":400}},"map":false,"name":"","adresse":"","hintergrund":"weis","no_image_margin":false,"abstand_oben":"","abstand_unten":""},{"acf_fc_layout":"textblockmitbutton","acf_fc_id":"acf-block-69a2493949af7","acf_fc_style":"","flexible":false,"text":"

IoT@ TELE auf der SPS\/IPC\/DRIVES<\/strong><\/h2>\n

IoT macht also nicht nur spannende Entwicklungen m\u00f6glich, sondern fordert auch alle Prozesse im Unternehmen auf, Gesch\u00e4ftsmodelle neu zu denken. TELE l\u00e4dt zur Diskussion seiner IoT-Vision in interaktiven Sessions vom 24. Bis 26.11.2020 auf der SPS\/IPC\/DRIVES im Rahmen der Vortragsreihe \u201eIoT Produkte f\u00fcr alternative Energiegewinnung\u201c online.<\/p>\n

Auf Anfrage schicken wir Ihnen gerne einen Rabattcode f\u00fcr ein Gratis-Ticket zu!<\/p>\n","link":{"title":"Live dabei sein","url":"https:\/\/sps.mesago.com\/nuernberg\/de.html","target":"_blank"},"id":"","hintergrund":"weis","abstand_oben":"","abstand_unten":"","container":"normal","style":"normal"}],"seo":[{"googleAuthor":"","googlePublisher":"","schemaName":"","schemaDescription":"","schemaImage":false}],"news_max_hohe":"70vh","type":"automatisch","evt_bild":false,"evt_date":"","evt_time":"","evt_date_end":"","evt_time_end":"","evt_location":"","evt_teaser_text":"","evt_participants":"","evt_url":"","evt_background_img":false,"evt_description":"","footer_link_block":false,"footer":{"footer_headline_powerd_by":"Powered By TELE","footer_text_powered_by":"","footer_logos":null,"footer_mylayout_logos":"normal","footer_text_oben":"

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